Industry Life Cycle for Online Lead Generation
July 15, 2008
Tim Staines recently posted about early adopters and I brought in some comments about the product life cycle. It got me to thinking about the Industry Life Cycle for Online Lead Generation.
What stage of growth do you think this industry is in?
I’d say obviously not the last two or three stages… but what about Stage 1 (Dormant) versus Stage 2 (Takeoff). Some might argue either way. I’d dodge the question and say Stage 1.5 
July 17, 2008 at 12:53 am
Effective Lead Generation needs to go beyond targeted SEO moving the prospect into an engaging presentation that both delivers on the prospect’s request and turns over the control allowing them customize the message based on their own purchase criteria. We, motiva79, (motiva79.com) recently launched a multimedia lead generation program for SurePayroll, a software as a service company. The presentation integrates a rich media product demonstration, video customer testimonials and interviews with customer service representatives. Each user-driven interaction transforms into a nature lead generation opportunity.
Check the lead generation program out for yourself at http://www.surepayroll.com/guidedtour/ — Developed by motiva79 (motiva79.com)
Scott C. Berg
sberg@motiva79.com