Agency SEO: What’s The Most Important Thing You Do?
February 19, 2010
I tweeted out a question yesterday on Twitter and was looking for a few responses. There’s nothing like an open-ended opinion question sent to a targeted market to get a good reply rate. Specifically, I asked:
I got back some great responses:
CoreyCreed: Regularly drop your worst clients and keep getting better ones.
pepperjamceo: position our clients ahead of the competition.
portentint: Restrain myself when people say “I don’t think that’s how SEO works”
ericfransen: Manage people & expectations
wilreynolds: SEO, I still do SEO about 40%-50% of my work week.
I asked the question b/c for the last several months I’ve been really focusing on running our agency – looking at things like processes, systems, efficiency, scalability (while still staying high-touch and high-end in approach), etc. Anyhow, I’m not sure I can even answer my own question. I guess I’d say putting resources in place to be successful. That’s pretty darn generic though. Maybe more specifically I’d pick two things. For the “agency” part its communicating with our clients. For the “SEO” part its monitoring keywords that convert and using that data in combination with current rankings, traffic potential, etc. to continually revise which keywords we are most directly targeting.