October 1, 2008
Fun post here, nothing that will make you any money. Okay scratch that, some smart-ass will lobby me otherwise… but that’s not the point here. The point is to screw with your SEO friends.
I wanted to see how closely one of my employees was monitoring his Google Analytics for a particular website, and also have a little fun at the same time. This particular site doesn’t have much content on it, and nothing “fun” per se. Thus, I decided I’d do a search and rig it to be one of those people who search on something like 10 words long that make you scratch your head how they found your site.
abc brand -”hi tim lets see how closely you monitor your analytics”
What’s above is exactly what shows up in his Google Analytics or referral logs. By using the “-” command you are telling Google to exclude whatever follows that. Thus, so long as I put something I know he doesn’t have on the website I can ensure that text will come through into the stats. You could put anything. I choose not to get too crass. To be sure, the minus search command is rigging things here, almost like cheating really. Its not quite as pure as how George ranks for something like catchy professional photographers company’s names. Not sure how well that one converts??? Can we get a search volume estimate in the Google External Keyword Tool for that?
September 24, 2008
This is the first event I’ve organized in roughly six months for this group, which was way overdue (I’ve been busy) but better late than never, right? Anyhow, we should get that back on track now.
We had a great turnout. I didn’t count exactly, but we were in the 25 to 30 attendee range. I think it was 3 ladies and the rest were a bunch of scruffly guys (myself included)… which was actually more gender-diverse than previous meetups. Poor Lori and Kathleen.
September 18, 2008
If you are outside of the Baltimore / DC metro area than this post will be of no interest to you. If you are in the area then consider checking out the next SEO Meetup we are having. Its been like 6 months since our last one, but prior to that we had been getting together roughly once every month to six weeks or so. I’ve been swamped finishing up grad school and getting things with work running a little more efficiently. That’s my excuse.
The agenda will consist of roughly 45-60 minutes of “who the heck are you” type introductions, where each attendee has maybe 2 minutes to share who they are, what type of work they do, if they are hiring or looking for partners, etc. Then – if time allows – we may have a little link building tips discussion followed by a few drinks and perhaps a bite to eat at the Austin Grill located in the same building as where we are having the event, the Emerging Technologies Center in Canton.
So far in attendance will be myself and approximately 20 other local internet marketing people (skewed heavily towards SEOs).
June 2, 2008
I just posted this over as a comment on the blog of a colleague… He mentioned how many people consider SEO to be deceitful, and then went on to compare it to a deceitful piece of direct mail he recently received. I think Black Hat SEO in many cases is “deceitful”, but white hat SEO for the most part isn’t. I think its just more putting your best foot forward. In that case, its once again more like traditional PR.
I don’t share the thought though of those who say SEM/SEO is deceitful. I view it as simply understanding what the search engines want and giving it to them… Its sort of like wearing a nice outfit to a big interview. Its not outright lying or intentionally deceiving, but rather just putting your best foot forward. The interviewer knows you don’t wear suits everywhere you go
Nowadays I think everyone must consider the source in all things. That’s a skill that is much needed in this age of multitudes of media outlets across different mediums. All information is biased, in some way.
Deceiving is having a client who sells one product and optimizing for an unrelated or very loosely related keyword. Who has time for that? Way too inefficient. Instead, most of the “SEO” that I see is instead simply elaborating a bit more than what might be appropriate or deserving if there weren’t search engines to consider. Maybe without SEO I would write 3 paragraphs of text about an accounting firm’s year-end tax preparation services, whereas with search engines to consider I write 5 and include a more to-the-point TITLE tag and H1, and then work a little harder to make sure other sites know about it. That’s not deceiving. That’s just doing a better job, doing more than otherwise is “necessary”, and perhaps trying harder.
Thoughts in agreement? Thoughts to the contrary?
April 9, 2008
The web is great. Tons of information. Problem is its damn stale. Text, text and more text. Boring.
Forget reading SEO blogs, forums, articles, etc. If you want to learn SEO, watch some rap videos.
No I’m serious. m0serious in fact. If you do nothing else this week check out mOserious’s Youtube page. Listen to the lyrics. Good info there. From now on this will be part of my firm’s new employee training.
If you have animation please use in moderation! Word up homie. Word up.