Tag Archives: google analytics

Segmenting Keyword Rankings in Google Analytics Reports – via Yoast

So the other day I found this post on Yoast that describes how to set up some Advanced Segments in Google Analytics such that you can isolate out the traffic you received from keywords where your site ranks on the second page (or any page) in the Google SERPs.  Its pretty slick.  It basically uses the start=10 value in the URL of the Google search results pages to identify whether they came from page 1, 2, etc…

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Google Analytics Segmenting

Quick note this time, but wanted to let everyone know that within the last few days Google Analytics has launched their “advanced segmenting” Beta feature, along with a custom reporting feature.  Very cool.  I find the advanced segment for “visits with conversions” very helpful as it enables me to view organic search keywords, landing pages, etc. that produced conversions very quickly and in a more user-friendly way.

In the few minutes I’ve played with it most of the data appears to be data you could have still gotten before, but now is available more easily with fewer clicks… and less reliances on that “goal conversion” tab on every report.