October 2, 2009
I had never described what we do as “full-service”, but I probably should. Its pretty accurate. You’d think in 7 years I would have spent a few minutes thinking about how to describe what we do. When talking with prospects, I would generally say things like “we don’t just give you a list of recommendations, we actually DO the work” and so forth. I often used other verbiage around the same point, such as “we handle everything needed to produce results” and so forth, but the phrase full-service describes this more accurately and more concisely.
But now there is a new problem. What exactly is full service SEO?
I guess let’s think about what its not. Oftentimes when companies hire a consultant what they are looking for is strategic guidance, advisement, etc. They want to know what to do, and maybe how to do it. As such, many SEO consultants do exactly that. They provide a written report and/or verbal communications in meetings, training sessions and so forth and basically tell the client what to do in order to increase their site’s rankings, organic traffic and (hopefully) conversions. The deliverable may be called a “Site Audit” or “SEO Recommendations Report” or something like that. The pro here is that the client can get high-level direction and recommendations without too high a price tag (as the time to create a plan is inherently less than the time required to create AND implement a plan).
But to me, that’s no fun.
July 28, 2009
I can’t believe I forgot to mention this on my blog! Last week our developers finished work on our Exact Google PageRank Checker Tool and we launched it to the public via Twitter. The response so far has been very positive!
We especially encourage SEO consultants and SEO agencies to check out the tool and share the results with your clients.
Feedback? New features we should add?
June 2, 2009
So by now you’ve heard that Microsoft launched Bing a couple of days earlier than what was (most recently) expected. I’ve read a few other SEO news bloggers who’ve summarized the initial feedback saying it was generally positive – that Microsoft had improved their search product over the most recent Live search product, though it likely wasn’t a Google killer. In fact, many would say that there is no search product that would be a Google killer. I’d probably agree. I think the only thing that would de-throne Google anytime soon would be some sort of PR crisis or major technical lapse. I don’t see either happening.
That said, an improved product from Microsoft (Bing) could increase their share a bit more, and it seems like that is the idea behind Bing. Microsoft seem to have realistic expectations here.
Okay so enough about this background… what’s Bing mean to people who practice SEO and online lead generation for a living? Well after about 30 minutes of messing around with it here are my thoughts…
February 18, 2009
Okay so for this post instead of talking about using SEO for online lead generation, I’m going to talk about online lead generation for SEO services.
When I started my SEO firm back in 2003, I immediately identified Baltimore, MD as my primary geographic market. At the time, I was living in the Towson area – which is a suburb about 15-20 minutes north of Baltimore. In 2003, few people had heard of SEO so I was worried about getting enough demand in Baltimore, much less a smaller suburb. I targeted keywords like “baltimore seo” rather than “towson seo“, as I thought the latter was simply too niche a keyword and didn’t have enough demand to support my lead generation needs…
February 9, 2009
So the other day I found this post on Yoast that describes how to set up some Advanced Segments in Google Analytics such that you can isolate out the traffic you received from keywords where your site ranks on the second page (or any page) in the Google SERPs. Its pretty slick. It basically uses the start=10 value in the URL of the Google search results pages to identify whether they came from page 1, 2, etc…