Sweet New SEOmoz Tools

April 7, 2010

I hate writing “groupie” type posts, but this short one was earned.  SEOmoz just launched a new Keyword Difficulty tool, which, at first glance and after just a couple of tests seems to have a bit of merit.  I tested on some keywords I’m pretty familiar with and its ratings matched my general concept.

My only critique would be that its maybe its scale should be adjusted a bit… I put in “directory of handsome guys” and that was a 22%.  IMO that should be like 5% or less, there is no competition on that keyword.  I accidentally ranked a site of mine #1 for that, and after a few days I wouldn’t be surprised if this blog post ranks #2 for “directory of handsome guys”.

I guess it was a couple of months ago that the launched the Open Site Explorer tool, which I now use daily and love it.  My only critique with that is the size of the data set.  I have one client where we’ve tracked the total number of links its reporting by month with that tool and its showing drastically changing numbers – both up and down.  I believe its more reflecting of swinging changes in their data set than it is “real” changes in numbers of links to their site.

I’d say in general their data seems to be tracking the good-old-fashioned Yahoo Site Explorer and Majestic SEO, but their front-end interface and the tools’ overall usability more than makes up for that.  I’m a fan.  Good work, Rand and team.

Update: See my comment below and comment from Richard Baxter’s write up for another critique.  I’d like to see it weigh “domain authority” more and “page authority” less.

Good write up Richard.  Overall I like the tool, but I feel like its maybe favoring “page authority” a bit too much, and “domain authority” not enough.  Anyone else agree with me on that?

Take the “pivot tables” (49) vs. “pallet delivery” (64) example.  I’d argue that “pivot tables” is more competitive b/c all of the sites in the top 20 have domain authority over 80.  You need an 80+ domain just to to get a ticket to that dance.  But for “pallet delivery” only 2 of the top 20 have domain authorities over 80, and several have very low domain authority.  You can get into that dance with most any site, so long as the page itself has a little juice.  That’s much easier to do.